How to Increase Brand Awareness through Cosmetic Display Boxes

Cosmetic Display Boxes

Whether you need lotion, body care, makeup, bath or other hygiene products, cosmetic display boxes play a significant role in this respect. Display boxes are particularly designed to showcase all items in a clear and attractive manner. Being an entrepreneur, we cannot deny this fact that retaining existing customers and attracting the new ones are the primary goals of every organization to achieve success in business. To enhance brand awareness, business owners continually focus on the ways and techniques to exhibit their items in a cost-efficient and effective way. Before displaying the items, there is a need to consider the following points for your display boxes.

• Identify The Purpose:

First of all, you need to consider what is the purpose of designing these boxes. Would these boxes be used for promotional and aesthetic purposes? If this is the case, then you would need to design the product boxes with full-color printing. Glossy or matte finishing would make these boxes more aesthetically pleasing. Cosmetic display boxes packaging can be of any size. These boxes are perfect for promotional purposes and add a complement to the enclosed product. Cosmetic display boxes are usually placed at the point of purchase (POP) so that the customers can perceive the products from the other ones. The primary role of these boxes is to make your products seem attractive and thereby, promoting your brand.

• • Analyze The Material:

Evaluate that the box you are going to use would protect the inner products or used for display purposes. Normally, display boxes require thinner material ranging from 14pt to 16pt card stock than the other packaging types. Though these boxes provide little protection to the enclosed products, yet they are great for printing.

• • Consider The Style:

After analyzing the purpose and material of the box, consider its style that looks best with the products. For display boxes, various box styles are offered like 1-2-3 Bottom Display Lid, Auto Bottom Tray, Auto Bottom Display Lid, Double Wall Tray, Double Wall Tuck Top, Double Wall Display Lid, Foot Lock Tray, Four Corner Tray, and Full Flat Double Tray.

• • Determine The Size:

Consider what size you need to get your boxes displayed at the point of sale (POS). While determining the size of the box, evaluate how much room your products would require to be able to move around. Remember, your products must leave a little room in the box so that they can be easily inserted or extracted.

• • Decide Its Appearance:

The final step would be to decide how the display boxes would be designed or look like, for instance, would the boxes be printed in one color or they’ll get printed in full color, is there a need for glossy finishing or a matte one will look more appropriate, etc. All these choices would influence the appearance of the custom cosmetic display boxes.