Exploring the Diverse World of Custom Printed Display Packaging Boxes: A Comprehensive Guide
Introduction:
In today’s competitive retail landscape, capturing the attention of consumers and standing out on store shelves is more important than ever. Custom printed display packaging boxes offer brands a powerful tool to showcase their products, communicate their brand identity, and entice customers to make a purchase. From retail stores to trade shows and exhibitions, display packaging boxes serve as a versatile marketing tool that can significantly impact consumer perception and purchasing decisions. In this comprehensive guide, we will explore the diverse world of custom printed display packaging boxes, examining the various types, design options, and applications that brands can leverage to maximize their impact and drive sales.
Understanding Display Packaging:
Display packaging refers to packaging solutions designed specifically to showcase products in retail environments. Unlike traditional packaging, which focuses primarily on protecting and containing products, display packaging is intended to attract attention, create visual impact, and enhance the overall shopping experience. Display packaging boxes can come in a wide range of shapes, sizes, and materials, and can be customized with branding, graphics, and other design elements to effectively communicate the brand’s message and differentiate its products from competitors.
Types of Custom Printed Display Packaging Boxes:
There are several types of custom printed display packaging boxes, each with its unique characteristics and advantages. Below are some of the most common types:
a. Counter Display Boxes:
Counter display boxes are designed to sit on retail counters or checkout counters, making them highly visible to customers as they make their purchase. These boxes are often used to showcase small, impulse-buy items such as candy, gum, or cosmetics. Counter display boxes are typically compact in size and feature eye-catching designs and graphics to attract attention and encourage impulse purchases.
b. Floor Display Stands:
Floor display stands are larger, freestanding structures that are placed on the sales floor of retail stores. These stands can hold a significant amount of product and are often used to showcase larger or bulkier items such as beverages, snacks, or household goods. Floor display stands are typically made from durable materials such as cardboard or corrugated board and can be customized with branding, product information, and promotional messaging to attract customers and drive sales.
c. Shelf-Ready Packaging (SRP):
Shelf-ready packaging, also known as retail-ready packaging, is designed to be easily transported, displayed, and stocked on retail shelves. These boxes are often used for fast-moving consumer goods such as food, beverages, and personal care products. Shelf-ready packaging typically features perforations or tear strips that allow it to be quickly opened and placed on store shelves without the need for additional handling or unpacking. SRP boxes are highly customizable and can be printed with branding, product information, and promotional messaging to enhance visibility and drive sales.
d. Point-of-Purchase (POP) Displays:
Point-of-purchase displays are strategically placed near checkout counters or other high-traffic areas within retail stores to capture the attention of customers and encourage impulse purchases. These displays can take various forms, including standees, end caps, or product dispensers, and are often used to showcase seasonal or promotional items. Point-of-purchase displays are highly customizable and can be printed with vibrant graphics, branding, and promotional messaging to attract customers and drive sales at the point of purchase.
e. Window Display Boxes:
Window display boxes are designed to showcase products in retail store windows, allowing passersby to see the products from outside the store. These boxes are typically made from transparent materials such as acrylic or PETG and can be customized with branding, product information, and promotional messaging. Window display boxes are often used to showcase high-end or luxury items such as jewelry, watches, or electronics, and are designed to create visual impact and attract foot traffic to the store.
Design Options for Custom Printed Display Packaging Boxes:
Custom printed display packaging boxes offer brands a wide range of design options to create visually stunning and impactful packaging solutions. Some of the key design options include:
a. Branding and Logo Placement:
Branding and logo placement are essential elements of display packaging design, as they help to communicate the brand’s identity and create brand recognition among consumers. Brands can customize display packaging boxes with their logo, brand colors, and other branding elements to create a cohesive and recognizable brand presence on store shelves.
b. Graphics and Imagery:
Graphics and imagery play a crucial role in capturing the attention of consumers and conveying the product’s features and benefits. Brands can use custom printed display packaging boxes to showcase product images, lifestyle photography, or other visual elements that highlight the product’s unique selling points and appeal to the target audience.
c. Color Selection:
Color selection is an important consideration in display packaging design, as colors can evoke emotions, convey messages, and influence purchasing decisions. Brands can use custom printed display packaging boxes to incorporate colors that align with their brand identity, evoke the desired mood or atmosphere, and stand out on store shelves.
d. Typography and Text:
Typography and text are essential elements of display packaging design, as they provide important information about the product, such as its name, features, benefits, and ingredients. Brands can use custom printed display packaging boxes to showcase typography and text that is easy to read, visually appealing, and effectively communicates the product’s key selling points.
e. Structural Design and Construction:
Structural design and construction play a crucial role in the functionality and usability of display packaging boxes. Brands can customize display packaging boxes with innovative structural features such as die-cut windows, pop-up displays, or interactive elements that enhance the visual appeal and functionality of the packaging.
Applications of Custom Printed Display Packaging Boxes:
Custom printed display packaging boxes have a wide range of applications across various industries and product categories. Some of the key applications include:
a. Food and Beverage:
Custom printed display packaging boxes are commonly used to showcase food and beverage products such as snacks, candies, beverages, and baked goods. Brands can use display packaging boxes to create visually stunning and impactful packaging solutions that attract attention, communicate product features, and drive sales.
b. Cosmetics and Personal Care:
Custom printed display packaging boxes are also popular in the cosmetics and personal care industry, where they are used to showcase beauty products such as skincare, makeup, and haircare items. Brands can use display packaging boxes to create immersive and experiential packaging solutions that engage customers and communicate the product’s benefits and unique selling points.
c. Electronics and Technology:
Custom printed display packaging boxes are widely used in the electronics and technology industry to showcase products such as smartphones, tablets, laptops, and accessories. Brands can use display packaging boxes to create sleek and modern packaging solutions that showcase the product’s design, features, and functionality while protecting during transit and storage.
d. Apparel and Fashion:
Custom printed display packaging boxes are also popular in the apparel and fashion industry, where they are used to showcase clothing, accessories, and footwear. Brands can use display packaging boxes to create visually striking and memorable packaging solutions that reflect the brand’s aesthetic and style while effectively communicating the product’s features and benefits.
e. Toys and Games:
Custom printed display packaging boxes are commonly used in the toys and games industry to showcase products such as action figures, dolls, puzzles, and board games. Brands can use display packaging boxes to create interactive and engaging packaging solutions that capture the imagination of children and encourage them to interact with the product.
Conclusion:
Custom printed display packaging boxes offer brands a versatile and effective tool to showcase their products, communicate their brand identity, and drive sales in retail environments. From counter display boxes and floor display stands to shelf-ready packaging and point-of-purchase displays, display packaging boxes come in a wide range of types and designs to suit various industries and product categories. By leveraging innovative design options and strategic applications, brands can create visually stunning and impactful packaging solutions that capture the attention of consumers, differentiate their products from competitors, and enhance the overall shopping experience.
With careful consideration of design elements, materials, and printing techniques, brands can unlock the full potential of custom printed display packaging boxes and elevate their brand presence in the marketplace.
Custom Printed Display Packaging Boxes
The above question needs to be answered. Therefore, when it comes to your shop or outlets’ decoration. Especially to give it some more business appeal, custom display boxes packaging are extremely helpful. These retail display boxes packaging maintain your products with absolute perfection in reserve space. In addition to this, they are also beneficial in displaying a variety of items to your customers. These presentation boxes are the best way to allure your customers with hot selling products and new arrivals. Moreover, the cardboard display boxes enhance the beauty of your counters. For utilizing them you do not have to belong to a big business fraternity even if you run a general or grocery store; it is beneficial.
Benefits of Display Boxes
You need these cardboard display boxes thoroughly. As they are a complete package for showcasing and also alluring your customers.
- Products display in retail display boxes have the potential to grab the attention of the customer.
- Contents in custom display boxes in a single glimpse seek attention, it is sure that the customer will not think twice while purchasing it.
- These custom boxes result in impulsive sales which, increase the sales revenue.
- Using these display boxes wholesale customer can be made aware of the upcoming arrivals in the store.
- Besides, you can stack the existing varieties with new deals that customers may have forgotten because of new arrivals.
- These boxes do not require outsize area rather adjust at small places.
Stand-up Custom Display Boxes
Is your products are large or bigger in size and you want to make a statement? Then stand up custom display boxes are a great option. Place them tactfully at the right position such as near the cash counter. Thus, these retail display boxes can become one of the last things that customers will see as they are all set to head out. This positioning is always a great place to make better impulsive sales. As they will linger in the mind of the customers.
The stuff pack or place in these display boxes packaging will increase the possibility for the customers to come back and buy your product at later sometime. Stand-up display boxes wholesale are custom made so that they can fit your product perfectly. Moreover, they ensure a successful display, rather than a disaster on the store’s floor.
Custom Book Display Boxes Stand
This type of custom display boxes are very interesting. As their name suggests they are the best way to present the books in any book stores, stationery shop or any other retail shop. These books stand retail display boxes are effective in assembling a massive amount of the books at one place. Moreover, place separately they will seek the attention of the customers quickly. Books, novels, magazines, comics, newspapers etc can sufficiently place in them.
Heavy duty cardboard sheets are use in the manufacturing of these cardboard display boxes. This helps them stand properly and bear the weight of the books. In addition to this, they are available on one side as well as in four-sided book house structure. Therefore, they work as presentation boxes for books.
3-Tiers Display Boxes Bin
This bin style display boxes are perfect for displaying items in any retail store. These 3-tier custom display boxes bin are also known as cardboard store fixture. They can move slow-selling products off from crowded shelves to the aisle, where customers can’t miss them. These custom boxes are multipurpose as they can display with sale or clearance of items by selling them. The bin display boxes wholesale have a removable header for grabbing more attention. These cardboard display boxes dump bin are crafted with black-coated corrugated cardboard which coordinates almost any retail setting. This allows retailers to showcase products vertically, using minimal floor space. These bin display have following structure measurements such as :
· 20-1/2″ wide
· 10-1/2″ high
· 12″ deep bin compartments
Moreover, bin display intends to hold products neatly package and for free-standing items, like boxed food or books.
Power Wing Custom Display Boxes
Creativity with the appeal is when you are able to put them on the show for the customers. Power Wing display boxes are reliable sturdy and cost-effective display way out. The custom boxes wholesale have 14.25 ×5 header and 14.75 inches base. Their length is of 60.25 inches with use able hook space. Manufacturing of these custom display boxes packaging includes corrugated layers. These retail display boxes are also known as sidekick displays.
Further, these power wing custom specialty boxes have detachable base. Because of this feature, their placement on the floor and as wall hanging is possible. These custom boxes enable you to increase your product sell-through on the retail platforms. Most of these boxes are ship pre-pack for quick setup. Boost your products with a wide range of designing and get perfect sidekick or power wing display solution.
Small Cardboard Boxes
As its name suggests, small custom display boxes help in displaying the assortment on the counter top. Everywhere, almost in all types of shop, for every kind of products these cardboard display boxes are providing their services. As they are place on the counter tops will force the customers to purchase. With this, the products will automatically attract the customers towards them. This results in impulsive sale and purchase of a wide range of products.
For instance, a variety of cosmetics [ lipsticks, nail colours, chap sticks etc], CD or DVDs, candies, chocolates, magazines. In addition to this, a lot can be placed in these retail display boxes for example products in pharmacy etc. To cut short, these counter top presentation boxes greatly boost sales.
Customize Cardboard Boxes
Printing is fundamental for making cardboard display boxes attention seeking in the market. In addition to design embellishment, printing is a clever trick to print important information as well. Moreover, there are a wide range of ways to design these retail display boxes. For instance, in accordance with the product to theme customization is easily possible. This printing over custom boxes makes them fall in another category.
This customization is even effective for custom specialty boxes. As they are used in various stores for displaying a wide range of products. Therefore, for a different audience, you need to have different designs. For instance, attract the kids with their favorite superheroes’ and princess’ characters. Moreover for cosmetics, draw pictures of models highlighting your products. Further, you get more ideas from Amazon prints as well.